MTS expands reach across West Bengal

KOLKATA, INDIA: Sistema Shyam Teleservices Limited (SSTL), a joint venture between Sistema of Russia and Shyam Group of India, announced expanding the coverage of its telephony service brand MTS to six new districts of North Bengal.

With this launch, MTS brand would reach out to 80 towns and 1200 villages of the region. The six districts that comprise the company’s new service areas include Coochebehar, Jalpaiguri, Darjeeling, Malda, Uttar Dinajpur and Dakshin Dinajpur.

The foray marks the availability of the MTS brand to customers in 10,000 towns and villages spanning 18 districts of the state, in addition to Kolkata, where services were launched recently. Subscribers can reach

out to any one of the 25,000 retail outlets across locations to avail connections.

Keshhav Tiwary, COO, SSTL Kolkata & West Bengal, said: “The widened coverage in West Bengal, gives us the confidence to build an extensive network and make MTS one of the most preferred subscriber brands in the region. We will soon be present in all four districts of Sikkim. Our inaugural scheme of “Minute Millionaires” and the second lifetime offer received overwhelming response in Kolkata and other parts of West Bengal. We intend to replicate this success in the new service areas of North Bengal.”

As a part of the inaugural scheme, the company is offering a range of exciting products including “Mcard 99” offering call charges at 30 paisa per minute for outgoing calls made to any mobile in Kolkata and West Bengal; “Mcard 499”, that will offer subscribers up to one million minutes of talk time over a lifetime; “MSaver 31”, a SMS card, offering 1000 local and national SMS in a month; and MSaver 27, a STD card that will allow users to make calls at Re1/min.