MTS brings TV for MBlaze customers

GURGAON, INDIA: MTS, the mobile telephony services brand of Sistema Shyam TeleServices Ltd., in association with Apalya Technologies today announced the launch of MTS TV for the customers of Mblaze, the mobile broadband offering from MTS.

All MBlaze subscribers can now access more than 60 live and Video On Demand (VOD) channels from news, entertainment, sports, kids, movies and regional language category, said a press release.

The service is available at no extra charges, except the standard data access charges as per the user’s data plan. The customer just needs to download free MTS TV application from the MTS website and switch to selection of the favorite channel for viewing.

The service uses high speed broadband platform and is available in all 57 cities of MBlaze presence. At present, 60 channels are available and very soon other on demand channels and live cricket updates will be available on MTS TV.

Speaking on the launch Leonid Musatov, chief marketing officer, SSTL, said, “Increasingly, new forms of content are making their way onto mobile devices - music, in particular, is already booming - and the latest buzz is about television. MTS TV is yet another feather in our cap to offer the best of service to our valued customers.”

Musatov added that as an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters and device suppliers to strike new deals. Consumer reaction and usage patterns will help the broadcast and mobile industries understand what content viewers want to see on this exciting new technology.”

Sergey Korobov, director, VAS of SSTL, said that MTS TV would offer users uninterrupted connection to their favorite channels on the move and will also keep them updated on happening in and around the world through news channels.