MS 'Office Ready' initiative in India

NEW DELHI, INDIA: Microsoft Corporation India Pvt. Ltd has announced the launch of its global ‘Office Ready’ initiative in India, a part of the post launch go-to-market strategy for 2007 Microsoft Office.

The initiative is aimed at “enabling partners enjoy a simplified licensing policy, reduce inventory management and support cost; and offering more opportunities to sell products and services profitably.”

The initiative will allow the customers to experience the complete features of Microsoft Office Professional 2007 for 60 days before making a purchase decision, Microsoft said in a statement.

Once the customer has tried the enhanced features of the new Office 2007, they can buy the product key for the suite of their choice from the reseller anytime with in or post the trial period, Microsoft said.

According to Pankaj Ukey, Office System- Product lead, Microsoft India, “This initiative (‘Office Ready’) will allow our partners to sell PCs with pre-installed trial version of original Office; cutting down their inventory and support cost significantly resulting in increased profitability.”

2007 Microsoft Office release has a new streamlined ‘Fluent’ user interface that exposes commonly used and familiar commands, enhanced graphics and formatting capabilities, new communications and information management tools and more reliability and security.

Customer adoption has crossed over 1,75,0,000 licenses for 2007 Microsoft Office since its business launch in November 2006, the statement said.