MS Dhoni launches Run Adam to help youngsters realize sporting dreams

CIOL Writers
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MS Dhoni launches Run Adam to help youngsters achieve their sporting dreams

MS Dhoni, Indian cricket team's "Captain Cool" has teamed up with Run Adam to launch an app that helps youngsters realize their sporting dreams. Run Adam is a sports talent ecosystem that connects aspiring athletes to their stakeholders on a single platform thereby creating a complete 360-degree marketplace for sporting talent.


K Yeragaselvan, CEO, and MD of Run Adam said, “India is a country of 1.3 billion and we are yet a far reach from our potential in sports. There is resource-hungry talent waiting to be honed and yet there are resources that lie under-used. Our ambition is to enable the talent and resources through technology and such that they can transact easily. It is a privilege to have M. S. Dhoni on board. His high interest and involvement in Run Adam have reinforced our vision to bring the country’s sporting ecosystem under one umbrella to help solve the biggest challenges facing sporting talent.”

MS Dhoni stated the need to identify athletes in early stages of their career to achieve their dreams. He said, "Run Adam through its technology platform will help secure the most important resources for sportspersons, providing easy access to high-quality coaches, venues and sponsors – all of which are imperative for honing skills and improving performance."

Arun Pandey, MD, Rhiti Sports, the agency that manages MS Dhoni said, "The partnership of MS Dhoni and Run Adam is perfect because they have a seamlessly aligned vision."