MUMBAI: After the launch of the co-branded credit card, BPL Mobile and ICICI
bank have now tied-up to introduce the pre-paid (mots) recharge facility across
1000+ ICICI bank ATM network in the country. Launched initially for BPL mobile
subscribers in Mumbai, Maharashtra and Goa, this facility will soon be available
for BPL mobile subscribers in Kerala, Tamil Nadu and Pondicherry.
Adding value through this initiative, the recharge facility will also be
available for all BPL mobile pre-paid (mots) roam free subscribers. With this
initiative, BPL mobile and ICICI bank customers can now recharge their mots card
directly at an ICICI bank ATM anywhere in the country thus eliminating the need
to carry cash and seek a retail outlet.
BPL mobile president and CEO, FB Cardoso said, "Through the ICICI bank ATM
network we have found the ideal opportunity of leveraging technology to expand
our distribution and deliver a 24/7 recharge option to our mots
subscribers."
All that the mots subscriber has to do now is visit an ICICI ATM, select from
the airtime recharge slabs offered and the rupee amount is debited directly to
his ICICI bank account. After the transaction is complete, the ATM dispenses the
purchase receipt along with the activation code, which is provided with all mots
purchases whether through a retail outlet or an ATM.
This exclusive tie-up between the two companies is for three months initially in
the circles where BPL is operating. ICICI already has a tie-up with Bharti in
Delhi.