Motorola launches Rs 1.11 lakh mobile phone

NEW DELHI, INDIA: Motorola, a provider in mobile services made a recent style statement with the launch of its new phone called 'AURA', a hand sculpted mobile phone that costs Rs 1,11,000.

As per media reports, the new product from the company's nest was unveiled by Bollywood celebrity and Motorola's brand ambassador Abhishek Bachchan, who presented the first Aura to fashion designer Manish Malhotra on Friday in Mumbai.

The phone features a 2 GB on board memory, Stereo Bluetooth 2.0 +EDR and AD2P, a 2 MP camera with fixed focus, USB 2.0 hi-speed for connectivity, Symphony browser and it supports GSM 850/900/1800/1900, EDGE Class 12 and GPRS Class 12.

The battery life offers 7.3 hours of talk time and 400 hours of standby time.

"We are delighted to offer AURA to Indian consumers with its luxurious design, artistry and sensory experience," said Faisal Siddiqui, Head of India Operations, Motorola Mobile Devices.

The unique handset breaks convention and re-establishes artistry in the design and manufacturing of mobile devices for the discerning Indian consumers, Siddiqui said.

The new phone is expected to hit the market by mid-March of 2009.

Even during recession the mobile phone is becoming a fashion statement rather than a mere gadget. What do you think of this trend? Does India need such a costly gadget at this point of time?