Motorola extends deal with Bharti

NEW DELHI: Motorola today announced an agreement to extend its alliance with

Bharti Teletech Ltd to leverage its strong national presence.

Launching its new Bluetooth wireless devices for the Indian market, the

company also announced to have established Mobile ME as a separate business unit

in India to focus on stylishly designed accessories.

Steen Ronholt, director and general manager, Mobile ME high growth Markets,

Motorola, said that the company is focusing on the Indian market.

He said that his company is aiming at selling 56 million handsets in 2006 of

which 6 million would be Bluetooth enabled.

Speaking about the agreement with Bharti, Ronholt said that Motorola's

products would be available through the 250 distributors with over 11,000 retail

channels.

“We are targeting to reach the maximum number of customers with the help of

these retail chain. The products will initially be available through our leading

retail outlets in 30 metropolitan cities across the country,” Ronholt said.

Among the products showcased today, is the 'Miniblue H5', Motorola's

designed Bluetooth headset. It also showcased the 'O ROKR', the next

generation of Bluetooth eyewear  with integrated speakers and buttons to

control music and phone features.

“Motorola's latest portfolio of Bluetooth devices will meet the style

conscious desires of Indian consumers. We hope that customers will respond to

our products, as they are launched under exciting styles and colours with

crystal clear wireless for the young, trendy and technology conscious people,”

Narendra Nayak, director, Business Development Indian, Mobile ME, Middle East

and Africa, Motorola.

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