MOTOFONE debuts in India

NEW DELHI: Motorola, Inc. announced the availability and global debut of the highly anticipated MOTOFONE in India.

MOTOFONE was unveiled by K Sridhara, member, Technology, Telecom Commission, Government of India and by Allen Burnes, corporate vice president, High Growth Markets, Mobile Devices at Motorola.

As the world's first market to launch MOTOFONE, Indian consumers have the opportunity to be first to own this game-changing handset, which is set to redefine the mobile phone market place and strengthen Motorola's drive to connect the next billion mobile phone users.

Based on Motorola's evolutionary new SCPL design platform, MOTOFONE is the first of a new breed of handsets designed to disrupt today's communications landscape by cutting across price tiers, product segments and international markets.

MOTOFONE combines Motorola's award-winning design sensibility with smart features and easy functionality. As Motorola's thinnest phone yet, measuring in at approximately 9mm, MOTOFONE will provide consumers a value-priced handset with an extensive core feature set, while appealing to more sophisticated design tastes. The products SCPL-based design platform borrows elements from Motorola's iconic portfolio and adds a flat keypad, eye-catching colours and innovative materials.

Specifically for the Indian market, Motorola is further enhancing the MOTOFONE experience by offering voice prompts in local languages such as Hindi, Punjabi, Tamil, Telegu, Kannada, Malayalam and Bengali.

"Today's global debut of MOTOFONE in India marks a major milestone as Motorola continues its drive to connect the next billion handset users," said Burnes. "Innovatively designed to meet the needs and tastes of consumers such as those right here in India, MOTOFONE is a signature handset that specifically addresses the universal desire for connectivity."

In both GSM and CDMA, MOTOFONE re-establishes expectations over how a value-priced handset looks and feels and what it delivers. Offering an intuitive new interface built with icons and voice versus text, as well as voice prompts in local languages, the handset makes it easier and friendlier for first-time users to navigate, place a call, and retrieve messages.

Its large, high contrast screen, powered by a revolutionary ClearVisionT display makes it easier to use the phone outdoors.

E Ink Corporation, the leading supplier of electronic paper displays, is providing the display technology behind MOTOFONE's ClearVision. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle - just like paper.

Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight and breakability of glass used in LCD displays.

"E Ink is unleashing the design freedom of Motorola which enables disruptive innovation," said Russ Wilcox, CEO of E Ink Corporation. "Today's launch marks a big milestone in the display industry as it shows that electronic paper displays are entering the mainstream."

The GSM version, MOTOFONE F3, is available today through service providers including BSNL, Airtel and Idea. Motorola is working towards shipping the CDMA version, MOTOFONE F3c, by the end of 2006.

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