Mortgage player sees interest in reporting tools

ST. LOUIS, USA: Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced San Ramon, Calif.-based CMG Financial is using its Business Analysis Reports to increase the impact of the organization's marketing efforts.

These in-depth reports give mortgage originators information on production statistics, marketing ROI, customer retention and loan officer performance; states the company.

It adds: Designed to compare lenders' marketing performance to that of their peers, enable sales managers to evaluate branch performance and track marketing ROI, the Business Analysis Reports analyzed data from CMG Financial's closed loan activity within four business channels: wholesale, correspondent lending, retail and affinity partnership divisions. Business Analysis Reports enabled CMG Financial to identify missed marketing opportunities to focus on in the future and also provided reassurance in some areas that it was outperforming its peers.

"The Business Analysis Reports results were compelling and helped our company understand opportunities we are missing, not just in terms of loan transactions, but also how much of our business comes from business partners - whether it's realtors, financial advisors or insurance providers. The analysis made us more aware of the importance of nurturing these relationships by taking care of their customers," said Dave Herbst, director of marketing at CMG Financial. "The reports helped us understand our place in the market, how we measured up against the competition and where to focus our strategic planning."