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Follow UsNEW DELHI, INDIA: mobiSolv has released its mobile advertising platform myAdz that allows advertisers to harness the personal small screen of mobile subscribers. Subscribers can check screen every five minutes for Calls, SMS's, and now even Emails.
The service is being touted as a boon for advertisers by the company as it "conveys the message without any spam".
myAdz platform brings together the advertisers and publishers and shares the revenue generated with the content generators. By launching myAdz, mobiSolv plans to create avenue for income generation for publishers who create innovative mobile content.
Research organizations have predicted that global mobile advertising revenues would reach USD 13 billion by 2011.
It is now clearly proven that the Mobile phones and similar devices are the most personal gadgets that people carry. The research has clearly shown that Mobiles would outnumber the 200 million print media readership as early as November 2007 in India. myAdz would enable advertisers to utilize this prime virtual real estate as it would become the biggest medium, bigger than TV, print or the internet. Globally this medium has been a strong choice as there are more than 30 countries where the mobile penetration has exceeded 100 %.