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Mobile Web continues to expand worldwide

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CIOL Bureau
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OSLO, NORWAY: Brazil, Mexico and Venezuela lead Latin America in adoption of the mobile Web according to the newest "State of the Mobile Web" report issued by Opera Software.

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The report also specifies the Top 10 most popular sites ranked according to unique visitors in each of the top countries for mobile Web usage in Latin America. Google leads the way in most countries, followed by some of the most popular social-networking sites.

Additionally, statistics from July reveal that the mobile Web continues to expand worldwide. The number of people using Opera Mini, the world's most popular mobile Web browser with 15.8 million unique monthly users, grew 9.4 percent month over month, while page views grew almost 16 percent in the same period.

"We're pleased to see such considerable growth and interest in accessing the Web from mobile phones globally," said Jon von Tetzchner, CEO, Opera.

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He added: "But the pace of adoption in Latin America is increasing rapidly. The reasons behind this growth are two-fold. First, consumers are willing to purchase data plans because of the cost savings associated with Opera Mini's data compression. They are able to surf more. Second, 80 percent of phones in Latin America can support a lightweight Web browser. Giving those consumers a better Web experience helps drive both interest in and adoption of the mobile Web. Operators in Latin America are now embarking on ambitious mobile Web strategies as they realize the business benefit and increased revenue of offering full Web browsing to their customers."

Select highlights for India:

The My Opera community makes it back into the top 10 list for India, while songs.pk and peperonity.com make their first appearance.

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Top 10 sites in India (# of unique users)

- google.com

- orkut.com

- yahoo.com

- gamejump.com

- rediff.com

- youtube.com (up from 7)

- wikipedia.org (down from 6)

- my.opera.com (back on the list)

- songs.pk (new)

- peperonity.com (new)

 

Select highlights for Latin America:

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- Brazil leads the way in mobile Web usage in Latin America, followed closely by Mexico, Venezuela and Argentina.

- Orkut, metroFLOG and hi5 are the most prevalent social-networking sites in Latin America, although Facebook is the fourth-most-popular site in Venezuela.

- Local domains are few and far between in the top 10. Brazil leads all Latin American countries with two, while most have one or no local domains in the top 10.

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Select global highlights from the July report:

- Mobile Web usage continues to grow in significant categories: unique users, pages viewed and data traffic.

- More than 15.8 million people used Opera Mini in July, a 9.4 percent increase from June.

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- Those 15.8 million people viewed 3.7 billion pages in July, averaging 236 pages each. Since June, page views have gone up 15.9 percent.

- Data traffic grew in line with the page-view increase. Opera Mini users generated 53.8 million MB of data for operators worldwide, a 15.2 percent increase over last month. Because this data is compressed an average of 90percent, Opera Mini users would have viewed more 538 million MB of data in the month of July.

As the world's most popular Web browser for mobile phones, Opera Mini provides an elegant, fast and rich Web experience. While some Web browsers work on only 20 to 30 phone models, Opera Mini runs on more than 800 different handsets, making it the available to the widest range of consumers worldwide.

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