Mobile TV finally here says Motorola

HORSHAM, UK: Consumer hunger for social media connectivity and demand for "anytime, anywhere" entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience, according to a global study released today by Motorola Mobility, Inc.

According to the report, mobile TV seems to have truly taken off in the past year — more than a third (37 percent) of global respondents claim to watch TV services outside the home on a smartphone, tablet, PC or laptop.

-The 2011 research discovered a nearly five-fold increase from 2010 in U.S. TV viewing taking place on smartphones — 23 percent are currently watching mobile TV on their smartphones.

-Comparatively, 46 percent of Japanese respondents report they have watched mobile TV on their smartphones in 2011.

-Germany (22 percent), UAE (20 percent), and Mexico and Singapore (both 19 percent) are also big mobile TV fans, while Argentina had only 7 percent of consumers watching mobile TV less than once a week.

-Finally, more than a quarter (27 percent) of the global consumers aged between 25-34 years watch mobile TV on a mobile device once or twice a week, as do just over a third (34 percent) of consumers in the 45-54 age group and (33 percent) of respondents in the 55+ age group.