Mobile financial services; evolution of payment

ENGLAND, UK: Operators looking for quick returns and incremental revenue will find it difficult to sustain the required recruitment and incentive investment that have been fundamental to the most-successful mobile financial services.

Authored by mobile payment experts Tom Mowat and Tim Harrabin, this white paper explores popular myths around mobile financial services, assesses the customer experience in this area and sets out a roadmap for success for operators. You can download this complimentary publication now.

Included in the white paper:

* popular myths of mobile financial services: this section looks at some of the speculation and rumour associated with the mobile payments market, such as the conception that mobile payments are for those who are not financially included, and that mobile payments are almost entirely used by prepaid mobile customers

* opportunities and risks in understanding customer experience

* setting up for success: the white paper sets out a compelling customer proposition as well as the sufficient and appropriate level of investment for a mobile operator. It also calls for an awareness of the size of the challenge.