Mobile CRM injected at Aptalis Pharma SAS

PARIS:Cegedim Relationship Management announced that Aptalis Pharma SAS has deployed Mobile Intelligence CRM via the cloud, and OneKey,a healthcare professional database, to optimize its commercial strategies for its specialty care teams in Germany and France.

"We believe Cegedim Relationship Management's highly user-centric mobile platform will allow us to maximize interactions with our key stakeholders," said Jean-Louis Anspach, President, International Specialty Pharmaceuticals, Aptalis Pharma SAS. "Mobile Intelligence will help our organization capture increased value in this rapidly evolving industry."

Aptalis Pharma SAS is a specialty pharmaceutical company that provides innovative, effective therapies for unmet medical needs, including cystic fibrosis and gastrointestinal disorders, as added. Centralized CRM Governance Increases the Agility of Commercial Strategies Life Sciences companies are looking for efficiency and effectiveness in the management of their local, regional and global commercial operations platforms.

"Leveraging the latest in cloud-based services, the most flexible system architecture for superior configuration, and rich back-end administration tools, Aptalis can rapidly deploy its distinct commercial strategies from a fully comprehensive, core CRM system in order to promptly adjust to market transitions, and more quickly realize business goals. Aptalis has also deployed Cegedim Relationship Management's OneKey, the world's largest healthcare professional database." the announcement explained.