Mobile advertising market-new playground for Small Business online growth

BANGALORE, INDIA:

The mobile advertising market, with the largest user base in any media and global nature, is the new playground for online growth. In a free flowing interview, Dippak Khurana, Co-founder and CEO, opened up to Vikalp Dubey to share the story of Vserv.mobi, a powerhouse in the making.

Please tell about your and you partner’s background.

I started about 16 years ago and was a part of the team that launched the online edition of The Times of India. After moving from The Times of India, I became a part of the core team that created India’s first online ad network — Intercept Technologies, where we were also responsible to bring in WestBridge Capital’s first investment in the country.

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In 2001, I moved from online advertising to the mobile technology field. I was the business head for Yahoo India’s non core business development. A tie up with Hutch brought Yahoo messenger and mail on sms. India was the first country in the world to do so. We also introduced value added services like ringtones and cricket scores on mobile. First 10 million ringtones sold in India were through us. In the year 2004, I moved to Mauj and launched the mobile internet portals for 2G services in GSM along with polyphonic ringtones, games, mp3 tunes and wallpapers.

Ashay Padwal is the Co-founder and Chief Technology Officer at Vserv and spearheads the technology and product development function of the business.

An expert in open source technologies, Ashay also has been at the helm of many initiatives at enterprises such as Yahoo! and People Infocom (Mauj) where he was responsible for project management, product development and technology functions. He also headed the App studio where he helped develop 300+ games and applications within a short span of three years. He was also Director at eMediCare Services Pvt. Ltd, a company that deploys technology to enable doctors provide a better service to healthcare seekers.

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