Microtek flags off B2B portal

NEW DELHI: Microtek has launched a B2B portal, microtekdirect.com, for the
benefit of its customers and dealers. Aimed at reducing the sales cycle of its
customers and increasing sales productivity, the portal will cater to the B2B
needs of all its channels. In addition, Microtek has also opened a company-owned
showroom at Nehru Place, which will showcase the latest Microtek technologies as
well as operate as the office of the B2B portal. Microtek plans to open four
other showrooms in other Indian metros like Calcutta, Chennai, Bangalore and
Mumbai during this year.

Microtekdirect will track and manage all qualified leads, companies, contacts
and opportunities throughout its sales cycle to enable effective sales
forecasting. The inventory can also be tracked online for effective delivery
systems. For the authorized Microtek dealer/distributor, the portal is even more
interactive. Each distributor will be given a log-in code for secure
interaction. Besides placing orders online, dealers can get detailed information
on all aspects of Microtek products. They can check on the delivery status of
orders, credit details like whether the checks issued have been credited to
their accounts, targets and new schemes launched. The portal is expected to
bring down costs to a large extent and ultimately pass on the benefits to
end-customers.

Besides, the portal will also cater to retail customers who can access
information about the company’s products online and even place orders.
Customers can also place their servicing requests online.

The portal has been developed by Microtek’s own software arm, Microtek
Infosoft Ltd.