Microsoft unveils new CRM solution in India

NEW DELHI, INDIA: Microsoft has announced the launch of CRM R7 2011 in India that integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses.

The new CRM offering provides social integration features that enable businesses to gather insights about their customers and products by integrating real-time social media conversations into companies’ existing CRM view of the customers, said a press release.

The software now features Automated Activity Feeds which are also accessible through the Windows 7 phone and incorporate Micro-Blogging by which users are able to follow important real-time business events and activities through social media in an intelligent and timely manner.

It also features conversations through which users can collaborate between internal sales and service teams to ultimately improve customer experience.

The R7 2011 release simplifies cloud service management by offering a common administration, billing and provisioning platform with Office 365. In addition, it offers improved disaster recovery features with in-region replication to further help protect data and offer high levels of business continuity in the event of a disaster.

CRM R7 2011 is available on CRM Online, the cloud version of Microsoft Dynamics CRM offering, as well as for the on-premise and partner-hosted deployments in India.

The new Social Collaboration capability of R7 2011 brings the ease to seamlessly manage external and internal conversations and relationships along with improved productivity through collaboration tools for customers.

“At Microsoft, we are constantly innovating to help our customers streamline their businesses. The new CRM update delivers social capabilities allowing our customers to build more productive relationships,” said Subhomoy Sengupta, group director — Microsoft Dynamics India.

“The social productivity service reinforces our commitment to deliver familiar, connected and intelligent experiences by offering new integrated social collaboration capabilities, as well as interoperability with Office 365 and new enhancements using Microsoft Dynamics CRM in the cloud for enterprises,” he added.