Microsoft intros Dynamics CRM 4.0 in India

NEW DELHI, INDIA: Microsoft India Pvt. Ltd. today announced that the general availability of Microsoft Dynamics CRM 4.0 in India will help businesses optimize costs and streamline their customer relationship management the importance of which has been amplified in the current economic scenario.

Microsoft Dynamics CRM 4.0 is a value-driven customer relationship management solution that delivers the ability for organizations to optimize productivity, profitability, infrastructure and their budgets. Microsoft Dynamics CRM 4.0 works like and with Microsoft software (E.g. Outlook, Excel) and offers businesses the competitive advantage they are seeking in a challenging economic environment.

In the recent times an expansion in the customer base and maintaining the current one, has increasingly become the index of a successful businesses. Microsoft Dynamics CRM 4.0 is that critical tool which will assist organizations focus on appropriate business optimization for both bottom-line and top-line activities by focusing on efficiency and cost savings; effectiveness and maximizing existing customer relationships.

In a challenging economic situation, businesses must move away from growing customer relationships to harvesting customer relationships. Reiterating this, Sushant Dwivedy, Director, Microsoft Business Solutions, Microsoft India said “With customer service and loyalty becoming increasingly critical to business success, our CRM solution assists organizations place their customers at the center of all their business activities. Microsoft Dynamics CRM 4.0 offers a great user experience and exceptional business value.  It promises to bring a whole new level of business productivity and value to the CRM market.”

Forrester Research predicts that the market for CRM software and services will grow from about $8.4 billion in 2006 to $10.9 billion in 2010 (SearchCRM.com, 2006). Much of the growth will come from midmarket firms. In India it is the insurance sector which is driving the adoption of CRM followed closely by the IT and ITeS segment. These segments are increasingly appreciating the value which an effective CRM solution can bring to them, since customer retention is now a significant differentiator for businesses.

A study by Frederick F. Reichheld shows that increasing customer retention by 5 percent can yield a 75 percent increase in customer net present value. Microsoft Dynamics CRM 4.0 can help ensure customers stay loyal, and the company keeps the revenue they provide flowing in. Microsoft Dynamics CRM 4.0 helps retain customers and revenue, builds sustained relationships and new opportunities, increase operational efficiency, increase employee productivity and eliminate unnecessary marketing spend.

 “Microsoft Dynamics CRM 4.0 meets our needs for a customized enterprise-ready CRM solution,” said Mr. Srinivasan Iyengar Director, Information Technology and Change Management, AEGON Religare Life Insurance, a financial institution that offers insurance services to clients across India. “It has facilitated access to accurate, real-time customer information throughout our organization and enabled a quick sharing of knowledge across our enterprise. Over and above all else it has helped us create a common window for all customer information and streamlined our lead management in a cost effective manner.”

Microsoft Dynamics CRM 4.0 also offers Microsoft’s partners a fast and flexible way to address the unique customer relationship management (CRM) needs of each customer. Endorsing this Mr. Maninder S. Grewal CEO, Religare Technova Ltd. stated that, “We have seen a great interest for CRM 4.0 across segments and markets. For BSFI in particular we have developed a unique customized solution integrating MS CRM4.0 to the other various elements in the Insurance and BFSI architecture.”

Microsoft Dynamics CRM 4.0 delivers rich CRM capabilities and can be deployed on premise or accessed as a hosted service offered by a Microsoft partner while bringing with it Microsoft’s hallmark of a familiar user interface and absolute ease of use.