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Microsoft Hardware launches stylish products

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CIOL Bureau
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NEW DELHI, INDIA: Microsoft Hardware, the leading name in computer peripherals, unveiled nine revolutionary products at the Fashion Bar & Lounge through a fashion show. These products will not only enrich your computing experience but will also add style quotient to the same. To add to the fashion edge of these nine new products, Jattinn Kochhar designed a complete collection which was inspired by the style and elegance of these products.

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Arc Mouse

Blending style with science the products, namely - Arc Mouse, Explorer Mini Mouse, LifeCam Show, LifeCam VX-5500, SideWinder X6 Keyboard, SideWinder X5 Mouse, Wireless Mobile Mouse 3000, Wireless Laser Desktop 6000 and the Wireless Media Desktop 1000 - have been designed to suit the fast changing lifestyle and the evolving preferences of the Indian customer.

Revolution in technology & style

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The products launched stand out as the only ones in the computer peripherals category with the best in class technology and design. The Arc mouse with its revolutionary design can be collapsed to reduce to nearly half in size, thus combining the comfort of a desktop mouse with the portability of a notebook mouse. Its two color option - black or red - helps the consumer match the design to his personal style.

The latest product offering also includes the world’s most advanced tracking technology – the BlueTrack - with the Explorer Mini mouse. Presenting the ultimate in ‘flexible & stylish computing experience’, the BlueTrack technology tracks on more surfaces than both optical mice and laser mice combined, such as granite, carpet and wood. The sleek design of products helps make a style statement as well.

SideWinder Keyborad

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“We have always ensured Microsoft Hardware products are not just purely functional but feature top of the line technology and design. Each of the products is designed keeping in mind the user’s desire for comfort, style and technology. For example the Arc mouse is a user’s dream, not only is it the best looking mouse on the block but also is a high precision pointing device ,” says Jaspreet Bindra the Regional Director- Entertainment and Devices Division, Microsoft Corporation India Private Limited.

The LifecamShow is the thinnest webcam on the market with a sleek design and a mirrored finish, the Sidewinder X6 keyboard is the first gaming keyboard with a removable key pad, making it ideal for both productivity and gaming. All the products showcase Microsoft hardware’s commitment in designing creative peripherals to help consumers make their computing simpler and more stylish. 

Legacy of innovation

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Microsoft Hardware has been in the hardware business for over 25 years and has the unique distinction of pioneering 19 of the 25 product categories in its portfolio. It currently has over 50 different types of products in the market. Microsoft Hardware was the first to introduce innovative products such as optical mice and laser mice, and being the pioneer in bringing ergonomically-friendly keyboards and mice to the Indian customer, enabling the company to gain an enviable position in the market.

By providing innovation and value in terms of technology and design, Microsoft Hardware has continuously raised the bar on providing the best computing experience to the Indian customer. Microsoft Hardware products have historically been the first choice of computer users and this has ensured that the products launched worldwide are also simultaneously made available in India.

Expanding India footprint

In 2007, Microsoft Hardware had set itself an aggressive target of crossing the one million customer mark. The company has already surpassed the target and is today on its way to reaching out to its 1.2 millionth customer. 

“Microsoft Hardware today has a vast foot print in the Indian market and reaches out to customers across India through a robust network of 6000 trade partners in 110 cities and is expected to reach 125 cities soon. For 2008 – 09, we are chasing an aggressive growth target of 25% in our business,” said Jaspreet Bindra.