BANGALORE: Microsoft Corporation India Pvt. Ltd. and Compaq
Computer India Pvt. Ltd. have announced a partnership under which both companies
will together invest Rs 1 crore during the three-month period beginning May 15
for promoting Windows 2000 and Compaq hardware in the area of e-business.
This Indian alliance is the result of a synthesis between
Microsoft’s Business Internet vision and Compaq’s NonStop eBusiness
offering, said a release here. Through this alliance, the companies will host
technology showcases at Software Technology Parks across the country. A
Compaq-Microsoft Competency Center will also be set up in Bangalore. It will
function as a proof of concept center for high-end technology like clustering,
load balancing and interoperability between platforms including Windows, Novell
Netware and Tru 64 Unix, the release added.
The partnership will target enterprises, small and medium
businesses and the developer community in India to communicate the advantages of
the Windows 2000-Compaq platform. Microsoft and Compaq plan an aggressive joint
marketing campaign comprising reseller training events and a pan-India customer
road show to educate target audiences. Product bundling, aggressively priced for
small and medium businesses, and a joint awareness building campaign are also
being planned.