Microsoft aims to help 30,000 SMBs in Rajasthan to adopt cloud

NEW DELHI, INDIA: Federation of  Rajasthan Trade & Industry (FORTI) and Microsoft have come together to enable 30,000 small- and medium-sized businesses (SMBs) in the state to adopt technology.

A BCG study states that SMBs that embraced IT solutions grew faster than the ones that lagged in terms of IT adoption. The study also shows that SMBs that decided to take the IT plunge created more new jobs and more revenue growth over the past three years compared to SMBs that trailed in this regard. The BCG study found that if more SMBs in India adopt the latest IT tools, there is potential for this sector to grow revenues by $56 billion and create as many as 1.1 million new jobs. A recent study by Zinnov also states that SMBs can enhance their performance by 75% due to technology adoption.

Keeping the needs of the SMBs in mind, Microsoft is working closely with its partners to advice and guide SMBs in the state through their cloud journeys.

Suresh Agarwal, President, Federation of Rajasthan Trade & Industry (FORTI) said, “We are living in a technology enabled world and it is important for organizations of all sizes and sectors to adopt technology if they wish to succeed. Our association with Microsoft is the first major step in this direction."

Meetul Patel, General Manager – SMS&P, Microsoft India, said, “Technology is a key factor for businesses to succeed; it opens up new avenues of growth for Small Businesses around the world and India. With the recently launched Windows 10 on PC and phone, devices like the Lumia 950 and our cloud-based services, SMBs can access new markets, engage with customers more efficiently, and manage their costs better. Microsoft, in association with FORTI and with the commitment of our partners like BB Professionals aims to enable SMBs in Rajasthan to be profitable with technology helping them accelerate their business.”