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Micromax invests in mobile travel search platform, Ixigo

Micromax

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Rashi Varshney
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NEW DELHI, INDIA: In its pursuit to create a connected mobile services ecosystem, India's smartphone handset player Micromax Informatics Limited, has invested in Ixigo, a mobile travel search & marketplace.

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This investment would further reinforce Micromax’s foray into application services, and will also give ixigo a reach of over 30 million incremental users over the next year. Ixigo plans to use this investment for expanding its product & technology team and to add 25,000 small and mid-sized travel service providers to its marketplace offering, making ixigo the most comprehensive platform for comparing and buying travel services on mobile.

“About 80% of our travel & transportation queries and 50% of our transactions currently originate on mobile devices. This partnership with Micromax, the leading smartphone OEM in India, will strengthen our market leadership in mobile travel services for middle class users. We expect to quadruple our mobile user-base in the next 12 months," said Aloke Bajpai, CEO & co-founder, ixigo.

Micromax had announced last month that it will be making investments of 0.5-20 million dollars in over 20 startups in the coming year. For this objective, Micromax has also set up an M&A team which has been actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.

“Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services," said Rahul Sharma, Co-founder, Micromax Informatics.

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