Micromax appoints new CEO

NEW DELHI, INDIA: Domestic handset manufacturer Micromax on Tuesday said it has appointed Deepak Mehrotra as its chief executive officer (CEO) to firm up its leadership position in the market.

"At the helm of affairs will now be Deepak Mehrotra, joining as the new Micromax CEO. His last assignment in Bharti was as the operations director, mobility business, handling a large part of the country," the company said in a statement.

The company has also appointed senior officials from Sony Ericsson and HTC as well and now plans to have two separate divisions, the feature phone division to be led by Khaja Muzaffarullah who was earlier with Sony Ericsson and smartphone division to be headed by Ajay Sharma, formerly with HTC.

"The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally," Micromax executive director Rahul Sharma said.

In the next two years, as India gears up become the largest mobile market, Micromax aims to double its reach as well and strengthen its distribution network.

"These are exciting times not only for the brand but for the industry as a whole. The Indian mobile industry is growing at a rate of 12 per cent and we would like to capture this opportunity and drive the next phase of growth for the brand," Mehrotra said.

Commenting about the potential of smartphones, Ajay Sharma said: "Micromax would aspire a 10 per cent of the market share at the earliest."