BANGALORE: Microland has announced the launch of media2india.net, an Internet
media entity. Media2india.net is a new generation media company that will
provide integrated marketing and media solutions and services, and essential
information for the entire Internet spectrum. It will offer end-to-end Internet
media solutions targeted at Indian audiences around the world. The
media2india.net range of offerings will include online advertising solutions,
Internet research and Internet events featuring the Indian Internet world.
For online ad solutions, media2india.net uses the DoubleClick DART Ad serving
technology. For Internet events, media2india.net has a partnership with Penton
Media for producing Internet shows. Internet research will offer
business-to-consumer clients with comprehensive views of industry trends,
accurate forecasts and best insights to give them a competitive advantage in a
complex and rapidly changing Internet economy.
"The launch of media2india.net is in line with our strategy to focus on
the growing opportunities provided by Internet and provide clients the most
compelling solutions in the industry," said Microland Group founder and
chairman Pradeep Kar. Chief of media2india.net Suresh Raman said that the rise
in the Internet user base and the feverishly high-pitched activity in the
e-commerce space have forced businesses to advertise their products and services
on the Internet. Media2india.net offers complete online advertising solutions to
both advertisers as well as Web publishers.