Michael Eisner partners with AOL on web series

By : |November 10, 2010 0

NEW YORK : Vuguru, the online studio of former Walt Disney CEO Michael Eisner, will produce at least six scripted original Web video series for AOL.

Financial terms and details about the series, which will include comedies and dramas, weren’t immediately available.

Both companies said each series will amount to a story of about 90 minutes with natural breaks and cliffhangers.

The deal is part of AOL’s focus on expanding its original video offering.

"Until now, there’s been a gap in the online video consumer experience between user-generated video and the high production values of TV and film," said AOL chairman and CEO Tim Armstrong.

Continued Armstrong: "In joining forces with Vuguru and other premier studios and production companies, AOL is uniquely able to bridge that gap by bringing top quality, original video to the millions of users who come to our site each day."

"The Internet’s next growth phase will be powered by professional, high-quality, story-driven content," said Eisner. "And the key to success is delivering that content to as many users as possible."

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