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mGage acquires Bangalore based mobile messaging company, Unicel Technologies

The mobile multi-channel messaging company mGage has acquired Unicel Technologies, a Bangalore, India based mobile messaging company

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BANGALORE, INDIA: The mobile multi-channel messaging company mGage has acquired Unicel Technologies, a Bangalore, India based mobile messaging company.  Unicel is an integrated cloud communications solutions provider across SMS, Voice, USSD and e-mail platforms in India.

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mGage now becomes the dominant player in the enterprise mobile marketing and mobile CRM market in India with this acquisition.

“Success in the mobile engagement market today is dependent on the depth of a company’s solutions, the expertise of its team, and its global scale” said Jay Sheth, CEO of mGage. “And I am excited that mGage now leads the industry in each of these areas subsequent to the Unicel acquisition.”

As a combined organization, mGage will enable more than 60 Billion transactions annually. mGage’s expanded multi-channel mobile engagement platform has the newest and most advanced messaging features with retargeting capabilities including SMS, Voice, Email, USSD, Push Notifications and OTT. The mGage multi-channel platform serves more than 1,000 blue-chip brands, enterprises and partners through a network of more than 800 mobile operators around the world.

Vinay Agrrawal, founder of Unicel commented, "We are extremely excited to become part of the mGage family and believe that the marriage of the two companies will enable us to deliver even greater value to our customers."

Equirus Capital acted as the exclusive financial advisor to mGage for the transaction.

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