MFI player Ujjivan on DW and analytics road

BANGALORE, INDIA: Ujjivan has announced its engagement with IBM & Equifax on Data Warehousing, Business Intelligence (BI) & Analytics. As per a press update, it combines the data mining capability of IBM’s tool and Equifax’s industry knowledge & bureau data to optimize business value & adopt relevant models of product & risk management. Ujjivan adds it will be able to customize its offerings and services to customer segments based on a client 360° view.

With this partnership, Ujjivan feels it now joins the elite league of financial institutions that are using sophisticated BI tools for their business decision making. Riding on this venture, Ujjivan is confident it will be able to tap business opportunities timely, manage credit risk effectively & design products based on customer behavioural pattern.

“The future of providing financial services to the vast population of financially excluded can be done by effective use of business intelligence & analytics. Ujjivan is first MFI to embrace this paradigm to achieve financial inclusion.” said Samit Ghosh, Managing Director, Ujjivan Financial Services.

Sriram Rajan, Executive Director, IBM Analytics, India & South Asia said, “Financial service providers, across the globe, are using data to better understand their customers, so as make decisions , on the credit and liability side of the business, that is very specific to the individual. We are witnessing organisations like Ujjivan use data, and predictive technologies, to enhance their customer-centricity and make real-time decisions”.

Manish Sinha, India Country Leader, Equifax India said "We are very excited to be part of this strategic initiative. We have a lot of respect for Ujjivan, who play an important role in financial inclusion in India. Enlightened use of data gives companies a serious and sustainable competitive advantage. Ujjivan is an early adopter in the MFI industry to invest in an end-to-end solution.” .