Meridian Mobile increases dealers to 40

NEW DELHI: Meridian Mobile, launched last year in India under the flagship brand of GSM phones ‘Fly’, plans to increase the dealer’s network to 40 in the next three months.

Meridian Mobile is part of the UK-based Meridian Group. Fly, a brand owned by Meridian Group of UK, is present in the East European handset market. The brand has marketed itself in Russia and Ukraine, and is now launching the brand in operator markets of Western Europe.

Speaking to CyberMedia News, Rajiv Khanna, chief executive officer, Meridian Mobile India, said that to reach the customers across the country, the company is planning to increase dealers network in the B and C class cities.

“We are directly present through out retail channel in the metros and are looking forward to reach the smaller towns in other states of the country. Our marketing strategy is to focus on store branding and forging alliances with retailers. We have forged alliances with retailers like Pantaloon, Subhiksha, Phone Shoppe and some others,” Khanna said.

Currently, the company has 22 dealers in India catering to the smaller towns and is planning to add 40 new dealers in the next three months. The company plans to spend around $2 million in the first year.

The company has launched 11 handset models in India in its first year of operations. The handsets are priced between Rs 6,000 -11, 000, catering to the mid-segment of the mobile market.

“We are planning to launch a new handset model next month, which will be priced at Rs 5, 000. We are not yet planning to launch handsets at the low-end segment,” Khanna added.

The company aims to sell one-lakh handsets by the end of the current fiscal.

© CyberMedia News