Media2india launches online research product

BANGALORE: Media2india.net, the grated online marketing

solutions company of the Microland group, today announced the launch of an

online research product, Web Gauge. Web Gauge is customized to provide in-depth

Web site evaluation and visitor analysis.

"Internet research is currently at its infancy in India

and is restricted to traffic management and profiling of visitors. These leave

many questions unanswered for a better understanding of consumer/site visitor

profile, their behavior, the number of competing Web sites and to appreciate the

relative strengths and weaknesses of products. This has spurred the need for

better Internet research technologies like Web-Gauge" said Media2india.net

CEO Pankaj Sethi. He added, "Our company is trying to bridge this

information gap with Web Gauge to enable today’s Web publishers to make

smarter, faster and more profitable business decisions."

Speaking on the occasion, Ashish Redij, GM, Internet

Research, Media2india.net, said, "Web Gauge is all about productivity. It

provides in-depth Web site evaluation to the Internet community. Web Gauge

collects and analyses the perception and experiences of randomly selected

visitors to the Web site." Continuing, he spoke about some of the key

features of the product like rating and cookies. Over a period of time Web Gauge

would also provide a Web score for Web sites.

Web Gauge focuses on five information areas, evaluation of

experiences, designing the evaluation, visitor experiences, demography and

customized questionnaires. The package is initially priced Rs 3.5 lakh.

Depending upon the need of users, the company would go in for different revenue

models.