Media analytics advanced by Ooyala

MOUNTAIN VIEW, CALIFORNIA:City-level statistics and detailed social sharing data are part of the new analytics features announced by Ooyala Inc., the online video platform provider.

“Alloy, Inc. (Alloy) is a provider of media and marketing programs that reach a large and targeted group of consumers. The new DMA and page-level stats will allow us to more effectively book and sell advertising from the premium markets we target.”

The enhancements give Ooyala publishers up to 500 new analytics reports, including city and DMA (Designated Market Area) drill-downs, social media tracking, and deeper analysis of webpage performance. Publishers can see how their videos perform in Chicago or London, for instance, or track what happens when a video is shared on Facebook.

"Ooyala's mission is to provide publishers with innovative products that help them grow revenue and expand online video syndication," said Jay Fulcher, Ooyala President and CEO. "We're using our new Cassandra back end to provide even better real-time reporting that publishers can use to pick the best video placements and syndication strategies, increase engagement, and generate higher CPMs. Ooyala has offered the industry's leading video analytics solution for three years, and these enhancements help us extend that lead.

“Ooyala's new analytics system is a view into the future of media analytics and how it will be tracked and targeted," says Bob Bell, CTO of Alloy Media Group. "Alloy, Inc. (Alloy) is a provider of media and marketing programs that reach a large and targeted group of consumers. The new DMA and page-level stats will allow us to more effectively book and sell advertising from the premium markets we target."

Ooyala recently deployed Cassandra as its new database system to create an even better backbone for analytics and for its new Business Intelligence offering, which will be going live in Q3.