ME Retailer ups productivity by 50 pc

CHENNAI, INDIA: Synaptris Inc., a player in the information management space, has announced that its customer, Delta International has experienced significant savings, in both time and resources, and unlocked business benefits.

IntelliVIEW, Synaptris' reporting, dashboards and analysis solution, has helped the leading Middle East Retail Chain increase operational productivity by almost 50 per cent through reducing IT dependence, claims a press release.

Delta International, a retail chain in the Middle East, faced the challenge of making available timely and relevant information from its rapidly expanding database. Their traditional (non-interactive and static) reports did not meet the needs of providing in-depth understanding of rapidly changing business needs. Over a year ago, the retail chain deployed Synaptris' IntelliVIEW, a next generation interactive reporting, dashboards and analysis solution. Since the deployment, Delta International has reaped immense business benefits by deriving real-time and personalized business insights from their data while reducing cost and time.

Binoy Varghese, Retail Division Manager, Delta International, said, "IntelliVIEW has improved our productivity by 40 per cent to 50 per cent, especially in operations, by enabling individual business users to edit / re-design and customize the way they see their information. Importantly, our users are able to take full advantage of IntelliVIEW user-driven capabilities because the product is extremely easy to use."

Mustafa Younis, Group IT Manager, Delta International, said "IntelliVIEW has enabled our business managers to keep pace with dynamic business needs without any additional applications or changes in our IT infrastructure. The ease of implementation and minimal IT dependence delivered a savings of 70 per cent on the total cost of ownership (TCO) of the IntelliVIEW solution as compared with other competing offerings. This resulted in a return on investment (ROI) in just 16 weeks. With over 80 per cent IT time saved, the product has enabled the IT team to focus on other strategic areas that require attention."