McDonald’s in Saudi Arabia gets the digital sauce

PUNE, INDIA: Riyadh International Catering Corporation (RICC) has selected Cognizant as a strategic partner to enable McDonald’s restaurant chain in the Kingdom of Saudi Arabia (KSA) to become a digital enterprise, transforming customer experience and service agility.

RICC, which owns and operates McDonald’s in the Central, Eastern and Northern regions of KSA under developmental license from McDonald’s Corporation of Delaware, US, plans to grow from 154 to more than 200 quick-service restaurants by 2020.

To help RICC meet the demands of rapid business growth, Cognizant will leverage its deep digital business, technology and industry expertise to design and build an enterprise planning and management platform using SAP Success Factors and ECC software, delivering real-time visibility into day-to-day operations and quality control across all RICC outlets in KSA, the company shared.

Cognizant informs that it will simplify and standardise key supply chain, food and workforce processes, making them flexible and responsive to business demands. Cognizant will also enable RICC to harness customer and operational intelligence to drive faster, more informed decision-making, and optimize customer experience, speed-to-market, business throughput, and return on assets.

HH Prince Waleed Nasser F. Al-Saud, Vice President, Business Support, RICC, said, “As we embark upon an aggressive growth plan for McDonald’s, it is imperative that we deliver our digital-era customers the experiences they expect, while also empowering and engaging our modern workforce. Cognizant’s deep digital expertise and vast industry experience will help us become a smarter, more agile enterprise for the needs of tomorrow.”