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Maxtor launches consumer product portal

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CIOL Bureau
New Update

NEW DELHI: Maxtor Corporation has launched a new

website to make external storage and backup options simple, straightforward and

understandable for users.






According to a Maxtor statement, the new site provides a wealth of knowledge to
help make purchase decisions easier. With the help of creative consulting firm

Frog Design Inc., the site is uniquely designed for consumers, home business

entrepreneurs, small business owners and creative professionals to easily find,

understand, compare and purchase a storage and backup solution appropriate for

their digital lifestyle.






“We pride ourselves on identifying with consumers' needs, speaking in a
language they understand, and offering them products that simplify their lives,

improve their efficiency, make them better organized and protect their valuable

data,” said Yogesh Kamat, Country Manager, Indian Subcontinent, Maxtor. “Now

we've extended that voice to the web.






“We're continually expanding and evolving how we reach our customers,”
continued Kamat. “Whether it's through our website, retail packaging, point

of purchase materials or integrated marketing campaigns, we continue to educate,

promote a unified look and feel, and offer solutions that help consumers easily

store, protect, organize and share their digital lives. We push technology into

the background and talk about what's meaningful, because what's on your hard

drive is your life: your photos, your home videos, your kid's school

assignments, your work, your music. And helping you protect that digital life is

a passion for us.”






“Every aspect of a user's interaction with Maxtor's family of consumer
products needs to communicate Maxtor's dedication to quality and its commitment

to providing a simple, elegant and intuitive user experience across all touch

points of the Maxtor brand,” said Doreen Lorenzo, COO of frog design, inc.

“The physical product design was just a starting point. From packaging to

creating a new expression of the Maxtor brand through the launch of

Maxtorsolutions.com, we've truly become an integrated partner in helping

Maxtor differentiate itself in the storage solutions retail marketplace.”






In addition to highlighting the company's award-winning network storage and
backup solutions, the new consumer portal provides information such as user case

scenarios, upgrades, product news and awards, and troubleshooting tips.






Maxtor's line of external storage and backup solutions are designed with the
consumer in mind, incorporating features that make storing, protecting,

organizing and sharing digital content simple and easy. From centralized storage

for home or small business networks, to data portability and protection in a

small pocket-sized external storage solution, Maxtor helps users bring their

digital content to life.











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