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Maximizer debuts its CRM for SMBs in India

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CIOL Bureau
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BANGALORE, INDIA: Maximizer Software Inc., a provider in CRM and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, today announced the availability in India of its latest version, Maximizer CRM 11.

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The new CRM version would enable mobilized workforces to capitalize on business opportunities from any location, said a press release.

“In an environment where SMEs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed Maximizer CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilized workforces,” said William Anderson, executive vice president of technology, Maximizer Software.

Mike Richardson, managing director, Maximizer Software EMEA added, “The global economic climate is improving but there are still some old issues and new challenges that SMEs have to address urgently if they are to rebuild their businesses, return to growth and boost their bottom line.”

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He further said that SMEs have to balance the need for a steady flow of high-quality sales leads with delivering first class customer service, for example, while ensuring rapid response in a 24/7 global economy. Maximizer CRM 11 is a valuable asset that helps make every sales opportunity count by providing real time insight into performance; informs better decisions by turning data into knowledge; and saves time, resources and money by automating best practices.

Features in this solution include

Extended browser support with broadens web access for Firefox, Microsoft, Windows, to include both Apple and Linux platform users.

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Marketing campaign support via web access now enables marketing staff to send e-mail campaigns and track and report on results from anywhere.

Expanded sales force automation and business intelligence capabilities

New wizard-driven dashboards enable executives and managers to monitor key performance indicators that matter most to them.

Delivery via smartphones such as BlackBerry devices to give professionals instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules.

A new user interface based on Microsoft Office’s familiar ‘ribbon’ style navigation found at the top of Microsoft Office applications.