Matalan embraces Lectra’s 3D product development

PARIS, FRANCE: Lectra, a provider in integrated technology solutions for industries using soft materials-fabrics, leather, technical textiles and composite materials has announced that Matalan is implementing Modaris, Lectra's product development solution with integrated 3D technology, to enhance their in-house development to achieve fit, style and quality of their garments.

With 225 stores across the UK, Matalan stands for family value and strives to offer quality products at an affordable price in men's, women's and children's clothing as well as homeware.

Matalan worked closely with Lectra to ensure that Matalan could lead the way in achieving consistency of fit across their styles and brands.

Matalan selected Lectra's 3D product development solution, Modaris, because of its ability to apply sophisticated pattern making techniques to a virtual fitting room environment, allowing Matalan to streamline and standardize their fit process. Matalan is now better equipped to consistently improve speed to market.

Jason Hargreaves, managing director, Matalan, said: "Adopting 3D technology will allow Matalan to speed up the development process and save time, ensuring that we meet our customers' high expectations by delivering up-to-the-minute fashion, with a consistently high standard of fit."

Anastasia Charbin, fashion marketing director, Lectra, said: "We are delighted that Matalan has embraced Lectra's 3D solution as part of their process improvement initiatives. This revolutionary way of working will put Matalan at the leading edge of technology and will enable them to realise their goals, which is absolutely key to pushing their business strategy forward."