Mastering Data Mining

By : |November 11, 2008 0

NEW DELHI – INDIA : The field of data mining has been changing rapidly over the past few years. The book ‘Mastering Data Mining’ addresses the needs of practitioners, on both the business and technical sides. The book is divided into three parts; the first part looks into the business context which is further divided into four chapters which talk about the importance of data mining, ways of successful approach to data mining and also looks into the customer and customer relationship management. Part two which also comprises of four chapters tells the technical perspective of data mining.

The third part is lengthiest of them all, as it covers all the case studies in data mining and range over many facets from exploration of hundreds of gigabytes to data, to predicting the next banner ad to a Web banking customer to improving the printing process. And you will find all these case studies discuss the relevant business problems. Throughout the book the author tries to stress on the practical applications of data mining.

Book reviewed by: Jayanta Ghosh

Book Details:

Authors: Michael J. A. Berry, Gordon S. Linoff
Price: Rs 379/-
Pages :  493
Distributor: Wiley India, Delhi
Tel: 43630029

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