Marketo publishes definitive guide to lead generation

LONDON, UK: Marketo, provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, published the Definitive Guide to Lead Generation.

The 160-page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments.

"A question as simple as ‘What is a lead?' can reveal layers of nuance and complexity," said Jon Miller, Marketo VP of Product Marketing. "Marketers constantly strive to create effective lead generation strategies to accelerate revenue growth. Marketo is all about helping marketers master the complex world of marketing, and this latest entry in our Definitive Guide series is a key part of that."

The Definitive Guide to Lead Generation peels back the layers of how to generate leads and turn them into customers, and along the way shows marketers how to become more strategic and enhance their value as part of the revenue team.