LONDON, UK: Marketo announced that the mobile Marketo Event Check-in app is now available for use on both Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to streamline event check-ins, capture and use attendance information in real-time, as well as automate and enhance event communications.
Unique to Marketo, the app puts the power of marketing automation at marketers' fingertips during offline events such as tradeshows, roadshows, and seminars, streamlining event processes and enhancing the event experience for attendees.
Steve Sloan, VP of product management at Marketo, said: "The Event Check-in app is another example of Marketo's continued drumbeat of product innovations that help marketers build personal, engaging relationships with their customers both online and offline. At Marketo we are 100 percent focused on the needs of the marketer and what we can build next to help them do their job more effectively and efficiently."