Marketo enables Payoneer to drive revenue through globalised campaign

LONDON, UK: Marketo, the cloud-based marketing software platform provider for building and sustaining engaging customer relationships, announced Payoneer as a new client that uses Marketo’s platform to drive revenue growth through global campaigns. Payoneer is a global payment solutions provider, providing services to thousands of companies and millions of people worldwide.

“We deployed Marketo in order to more effectively control the segmentation and customisation of our global marketing campaigns,” said Ariel Navon, director of Sales Operations for Payoneer.

“Payoneer works with international companies so we needed a solution that was optimised at a global scale. Using Marketo to reach diverse global markets enables us to focus on our goals rather than managing the complex process of customising campaigns for different segments, time zones, languages, and verticals. With one ‘click of a button’ we can distribute a tailored campaign to all the varying audiences in our targeted markets.”

Marketo allows companies such as Payoneer to more effectively measure their sales, and associate marketing costs with actual revenue to show an accurate ROI. The easy-to-use platform helps to cut down on time spent managing the technicalities of global campaigns, allowing more focus to be placed on actual goals and strategies.

“Now we have a platform that supports all of our requirements for just about every campaign we implement,” added Navon. “We are able to dramatically reduce the time between an idea for a campaign, and the execution of it.”