Marissa Mayer may stay to see Yahoo into its next chapter

By : |July 27, 2016 0

For CEO Marissa Mayer, acquisition of Yahoo‘s core internet business by US wireless company Verizon “presents exciting opportunities to accelerate Yahoo’s transformation” and that she plans to stay to “see Yahoo into its next chapter.”

In an email to Yahoo employees, Mayer wrote, “Today’s announcement not only brings us an important step toward separating Yahoo’s operating business from our Asian asset equity stakes, it also presents exciting opportunities to accelerate Yahoo’s transformation.”

Elaborating on the acquisition, Mayer said that the talks were ‘rigorous’ and ‘thorough’ and among all the companies that showed interest in Yahoo, “Verizon believed most in the immense value we’ve created, and in what a combination could bring our users, our advertisers, and our partners”.

“With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. And with their aggressive aims to grow the global audience to 2B users and $20B in revenue within the mobile-media business by 2020, Yahoo’s products and brand will be central to achieving these goals,” she added.

Talking about Yahoo’s tough times, the CEO praised the company’s “loyal and dedicated employee base”. “We tripled our mobile base to over 600 million monthly users, we invested in and built Mavens from basically zero in 2011 into $1.6B of GAAP Revenue in 2015, we streamlined and modernized every aspect of our consumer products, and, with Gemini and BrightRoll, we dramatically improved our advertiser products,” she further wrote.

Hinting what future may hold for the company, Mayer said the sale is “not only an important step in our plan to unlock shareholder value for Yahoo, it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising, and social.”

“As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities,” she added.

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