Marico expands its SAP footprint to SA

BANGALORE, INDIA: In an effort to boost global integration, Marico, a leading Indian FMCG company and a pioneer in the use of SAP technology, has expanded its SAP platform to the consumer division of Enaleni Pharmaceuticals Ltd. - its latest acquisition in South Africa. By extending its SAP platform to Marico South Africa, Marico has created an integrated landscape leading to better controls and data visibility across borders.

A leading Indian FMCG company and a player in the branded beauty and wellness space, Marico’s products reach out to more than 20 countries in the Middle East, Asian sub continent, Australia and the USA. A long standing client of SAP, Marico was one of the first companies to leverage SAP’s flexibility, depth and scale of solutions in its business. By choosing SAP over other active solutions for its South African operations, Marico has reaffirmed its confidence in SAP's efficacy.

SAP ERP has played an important role in transforming the Information System at Marico South Africa. The implementation was completed within three and a half months, without any business disruption. The integrated system has reduced operational complexity, increased efficiency and has helped in addressing the unique challenges posed by a growing new subsidiary in the highly competitive space of consumer products.

“Our association with SAP is based on continued trust,” said Anju Madeka CFO, Marico. “SAP’s deep domain knowledge, flexibility and consistency, forms an intrinsic part of our global strategy.”

“SAP implementation ensured the smooth integration of the newly acquired entity with the parent company, enabling us to optimize the benefits of the acquisition without any loss of business in transition.” said Vijay Subramaniam, CEO International Business Group.

“Marico and SAP have been long-time partners,” said Ranjan Das, MD, SAP Indian Subcontinent.  “SAP understands the unique needs of our customers and is committed to delivering solutions that meet their business needs.  We are honored by Marico’s continued faith in SAP as they expand globally.”