MapmyIndia gets into strategic partnership with iBall

NEW DELHI, INDIA: MapmyIndia, India's leader in digital maps, GPS navigation and web mobile location apps provider has entered into a strategic partnership with iBall.

The first offering to come out of this relationship is the iBall Andi Uddaan, India's first women safety mobile phone's deep integration with MapmyIndia's people safety app, Locate.

The device has a dedicated and exclusive SOS/safety feature in the phone, which is powered by MapmyIndia Locate app.

"These days security especially women safety in India has been a big cause of concern. For the steady growth of India as superpower, women have and are playing a pivotal role. It is therefore our responsibility to ensure that they along with every Indian citizen feel safe. This initiative is a small but significant step toward harnessing the potential of GPS navigation technology to secure India's citizens. I am happy to see that iBall, a leading name in mobile phones has realized this. We look forward to a long and fruitful partnership," says Rakesh Verma, MD, MapmyIndia.

"A successful mitigation of threat requires rescue as well as preventive measures. The Andi Uddaan phone offers both. We have tested the MapmyIndia application (that powers SOS) in many challenging scenarios before offering it to users. The overwhelming response received from the market is a testimony to our rigorous quality standards. We are looking to exploiting the potential of GPS navigation technology in a big way together. We plan develop products that keep Indians safe, productive and engaged as they go on with their daily lives," says Amit Banka, VP Technical, iBall

The device design allows for quick yet discreet access to the SOS button. MapmyIndia locate ensures that the emergency message reaches the right person instantly and with clear details about how to reach the incident spot. A person can add five emergency contacts, who will receive the distress signal.