Manthan intros fashion analytics to personalize shopper experience

BANGALORE, INDIA: Manthan Systems, the global leader in business intelligence (BI) and analytics for retailers, announced today the launch of the ARC Solution Suite for Fashion.

The suite is the culmination of best practice analytics for retailers, with a focus on attribute-based information to drive better merchandising and customer insights. The combined modules, including ARC Merchandise Analytics, ARC Store Operations, ARC Ecommerce, ARC Customer360, ARC TargetOne and ARC Loyalty247, provide fashion retailers the ability to personalize the shopping experience from influencing the purchasing process for customer considerations through providing customers with the right offer at the right place at the right time.

Personalization of the Product Mix

The ARC Solution Suite for Fashion includes a number of capabilities that provide merchandisers, buyers and marketers with the right information they need at the right time. Supported by a hardened retail data model, fashion and specialty retailers can integrate multiple source systems, including POS, ecommerce, store systems, loyalty solutions, merchandise management systems and more to provide a "single version of the truth" for all users across the enterprise.

ARC Merchandise Analytics provides real-time insights and trends for numerous fashion attributes, such as style, color, size, brand, silhouette, fabric, fit and occasion. This critical information is presented in a role-based manner via customizable dashboards and analytical views with support for multiple graphical chart types, including heat maps and geographical visualizations, with support for drill-down, filtering and drill-through to support better business decisions. Combined with the ARC Customer360 module, merchandisers and buyers can determine styles and attributes that are resonating the most with identified customer segments and then tailor their buy with personalized assortments for each key segment.

"The combined power of ARC Merchandise Analytics and ARC Customer360 provides buyers with the ability to determine, at the lowest level of detail (the individual customer), style trends and preferences in real-time," stated Christine Girodroux, VP of Customer Service at Manthan Systems. "It's enabling the buyer to take a step beyond localized assortment planning and execution. We anticipate innovative fashion retailers taking the next leap and migrating towards personalized assortments."

"We possess a broader, highly innovative view of ‘personalization' for fashion," said Kevin Walker, SVP and General Manager, Manthan. "At Manthan, we believe that personalization can be accomplished well before the customer ever steps in the store or visits the website. This approach leverages a constant feedback loop where a user can, by customer, slice and dice performance data by attribute to influence product development and purchase decisions."

Personalization of Customer Offers

Using the ARC Solution Suite for Fashion, retailers can drill-down into, by-individual, or by-segment, customer preferences and attributes. Using dashboards and analytical views available in ARC Customer 360, merchandisers and marketers can quickly glean insights to determine the right offer at the right time for the right customer. Leveraging predictive analytics with ARC TargetOne, the user can generate recommended targeted promotions and product communications to customer groups with complete touch governance. In addition, the user has the option to deliver these targeted communications via any channel, whether in-store, web, email, social or via ARC Loyalty247, a white-label mobile app available for retailers to deliver branded and personalized communications and offers to their customers.

"If a retailer doesn't provide relevant offers to its customer base, even if they possess the right product offering, they are missing an opportunity to cultivate loyalty," said Girodroux. "With the advanced analytics engine available in the ARC Solution Suite for Fashion, retailers can send their customers the right brand communications to promote awareness, conversion and upsell to, ultimately, increase loyalty and customer lifetime value."

 

Additional Solution Features

Manthan's ARC Solution for Fashion enables retailers to go beyond history and algorithm-based trends, and geographical and weather-based assortment planning, in order to achieve personalized assortment based on actual customer buying patterns. Additional highlights of ARC Solution for Fashion include:

Rich data visualization, where fashion merchandisers can review product images with relevant business performance insights;

Consideration for seasonality, new styles, cut sizes, allocation, markdown, visual merchandising, and merchandise ranges

Support for future period analytics, so buyers can leverage predictive analytics to identify fast movers and prevent out of stock situations

To learn more about ARC Solution for Fashion, please visit the solution site.