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Making data strategy work key for operators

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CIOL Bureau
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MUMBAI, INDIA: The Indian telecom industry has evolved rapidly over the past few years. From transmission of voice packets to introduction of 3G capabilities, service providers need to upgrade systems urgently to keep up with the changes and build subscriber base.

According to Jayesh Easwaramony, Director, ICT Practice, Frost & Sullivan, APAC, "Worldwide, we are in phase 2 of 3G, where the technology is mature, cost per bit has come down, and the smartphone revolution has increased the data revenues of operators globally. India is entering phase 2 of its 3G market evolution, where it is moving from the subscriber acquisition to subscriber retention mode. The combination of these two phases means that Indian operators would do in the next 10 months what the world did over 10 years. They have to make the data strategy work by combining operational best practices and India-specific innovation to justify the business case."

After having paid close to $16 billion in license fees, the telecom industry in India needs to invest a further $6 to 8 billion in capital expenditure to launch 3G. Frost & Sullivan expects the Indian 3G market to have the potential for 80 million subscribers within 3 years of launch.

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The key to make 3G services impactful and adopted by 80 million subscribers would be to generate revenues from advanced services like mobile data, video, and other transformative services.



Frost & Sullivan and a leading application delivery solution provider, F5 Networks, presented a two-city Executive MindXchange titled "Innovation and Transformation - The Road Ahead for Next-Generation Mobile Operators in India".The media partners for the event were Communications Today and Voice&Data.