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‘Make in India’ digital campaign beats all other govt. departments in popularity

Make in India, has seen an overwhelming response on its digital platforms since its launch

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Soma Tah
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NEW DELHI, INDIA: PM Narendra Modi’s ambitious Make in India campaign has become the largest and fastest growing government initiative ever on digital, leaving behind every other government department.

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According to the numbers, the ‘Make in India’ campaign adds a new member every 3 seconds on its Facebook page -a feat that has not been achieved by any other department of the government and a very few in the private sector.

Within just 3-months period of its launch, this Department of Industrial Policy and Promotion (DIPP) led initiative has touched over 2.1 Billion global impressions on social media and reached an overall fan base of over 3 Million on its Facebook page.

On Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days.

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The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube.

Not just the social networks, even the website (www.makeinindia.com) has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world.

Make in India which focuses on attracting businesses to invest and manufacture in India aims to make India a global manufacturing hub, while bringing about an economic transformation in the country, has consciously taken the Digital First approach in propagating its agenda across the globe.

Displaying innovative usage of this platform (the first of its kind by any department of the Govt), Make in India has also held a live Q&A session on Twitter on the topic of ‘Ease of doing Business in India’. During the hour long session, Amitabh Kant, Secretary DIPP, addressed about a 150 queries put up by the users from across the world.

With more than 25 sectors to promote and with the ever-growing digital landscape, the Make in India initiative is expected to grow multifold in the coming years.

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