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Follow UsThe new platform enables retailers to better understand their customers, and to drive product purchases through tailored offers that can be redeemed against products in selected stores.
This ready-made solution allows retailers to deliver multiple, targeted marketing campaigns and gives customers access to coupon offers and information, on-the-go, via their mobile phones, said a press release.
The solution works by sending customers a Unique Identification Number (UID) and loyalty ID via text message / barcode message, enabling them to use their mobile phone to access the couponing application, and select coupon preferences that can then be used in specific retail outlets.
The platform also allows users to set their preferences and monitor the amount they have saved over a period of time, the release added.
Ashish Bhuwania — head of Retail and Consumer Sector for Mahindra Satyam, said, “Mahindra Satyam has responded to a gap in the market by enabling retailers to offer personalized marketing campaigns. Our vision is to provide retailers with a real-time and ‘plastic-free’ loyalty programme that can deliver coupons based on customer preferences.”
He also added that couponing can be delivered in a timely and direct manner and the data captured enables retailers to determine the success and ROI of the campaign. Distribution is also more efficient and cost effective with a reduction in printing as coupons are delivered directly to customer handsets.
The solution allows retailers to track and store data and information relating to coupons that have been redeemed by customers to help refine and address future campaigns more effectively.
The mobile couponing platform has been created by Mahindra Satyam’s enterprise mobility practice, for mobile application development, migration and testing and can be used as an add-on to multichannel marketing initiatives.