Mahindra Comviva recognized for managed VAS services

LONDON, UK: Global Telecoms Business awarded Mahindra Comviva and Bharti Airtel, for innovation in Business for Managed VAS Services.The awards were announced at the eighth edition of Global Telecom Business Innovation Summit 2014, held in London recently.

Mobile VAS services are a crucial growth determinant for Airtel Africa, contributing between 15 percent and 20 percent to revenues. Upscale and rapid investments in VAS services have, however, spawned a fragmented services ecosystem and created a massive system sprawl, which brings added operational and management complexity.

Managed VAS Services represents a business model wherein Mahindra Comviva assumes the mantle of a single point of responsibility of managing the service provider's complete VAS services portfolio across 17 operating companies.

In the last five years, Mahindra Comviva's end to end VAS Services capability has yielded positive business outcomes. The biggest impact has been on quality of service. By bringing services under a single SLA and monitoring performance end to end, 90 percent faults are detected before a service is impacted, resulting in a more satisfied and loyal customer base.

Other benefits include 60 percent improvement in turnaround time, 15 percent reduction in data-center costs due to infrastructure optimization and increased services delivery efficiency by 90 percent.

By working with Mahindra Comviva, Airtel benefits from implementation of uniform policies for performance level requirements and definition of processes to facilitate seamless management which guarantees an optimal customer service experience. The instrumentation of seamless services delivery also involves service design, re-engineering VAS topology, managing capacity and driving VAS revenues.

The GTB Innovation Awards are designed to honor innovative projects involving telecom operators and service providers around the world, working in association with their vendors and suppliers.