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Maharashtra in spotlight by FICCI, BSA

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CIOL Bureau
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MUMBAI: FICCI and Business Software Alliance (BSA) announced the launch of “Leadership in Software Asset Management” campaign under the umbrella of ‘”Progressive Maharashtra” campaign, an initiative by FICCI towards building sustainable competitive advantage in the state supported by the Government of Maharashtra.

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As a press release tells, this program under the “Progressive Maharashtra” campaign aims to recognize companies in Maharashtra for their leadership in “Software Asset Management” and to promote the importance of “IT Governance & Intellectual Property Rights in Software”.  Through this campaign, FICCI and BSA will educate, engage and encourage small and medium enterprises in the state to improve their IT governance standards and become globally IT competitive through a multi-pronged approach on the end-to-end management of software as an important and valuable asset of any company or organization.

Sushil Jiwarajka, Chairman of FICCI Western Region Council said “Under the Progressive Maharashtra campaign, our association with BSA would be to enhance the enterprise security and productivity of industry in Maharashtra. We aim at reiterating the importance of building sustainable industrial growth by ensuring that enterprises in Maharashtra duly adopt Software Asset Management practices. With this campaign we are hopeful of greater IT innovation and continued progress in the industrial competitiveness in the state.”

This campaign aims at establishing Maharashtra as a model state within India by promoting organizational productivity and network security through the implementation of ISO recognized SAM (Software Asset Management) standard practices within businesses, and encouraging innovation through the promotion of Intellectual Property Rights protection and the use of genuine software.  This program will help promote strong corporate governance standards making the state- based industry globally competitive, secure and efficient, translating into higher legitimate revenues for the industry, more taxes to government, and more sales, support and hi-tech jobs.