L'Oréal selects Demandware cloud digital commerce platform

BURLINGTON, USA: Demandware Inc. announced that L'Oréal S.A. is expanding its existing relationship with Demandware. L'Oréal will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe.

Demandware will be the central platform for managing digital consumer engagement across all channels, including web, mobile, store and social, for more than 25 distinct brands. Demandware is a key pillar of the company's strategy to accelerate ecommerce growth and transform its technology framework to enable fast time to market, operational efficiencies, exceptional customer experiences and global branding consistency.

L'Oréal originally engaged with Demandware in 2010 through the L'Oréal Luxe products division in the US and Canada and successfully deployed the Demandware platform across several luxury brands, and then extended into its Professional Products Division in the US.

As part of its long-term digital transformation and growth strategy, the company identified the need for a global, scalable digital platform that will enable higher performance and efficiencies across all of its brands, as well as the most compelling and innovative brand experiences for consumers.

With Demandware, L'Oréal will have a single platform for developing and managing multiple sites with support for multiple languages and currencies. Demandware's cloud infrastructure will easily scale to support hundreds of ecommerce sites and other digital touch points, including mobile and in-store, without compromising performance and brand experience.

L'Oréal will be able to ensure consistent global branding across channels and devices, while having the ability to establish distinct experiences for each unique brand and geography.