Lord Ganesha on iPhone

MUMBAI, INDIA: Balaji Telefilms Ltd, entertainment conglomerate, today announced that it has launched its first ever iPhone application named ‘Ganesha Stories’ under its New Media initiative.

With the launch of this application, Balaji Telefilms Ltd expands its presence in the Internet and mobile space to cover the growing iPhone and iTunes users, said a press release.

The Ganesha iPhone application allows consumers to have access to their favorite Elephant God on the move. Aartis and stories revolving around Lord Ganesha are available at the click of a button featuring the best names in Bollywood playback singing.

Ekta Kapoor, joint managing director, Balaji Telefilms Ltd said, “Mobile Entertainment is a growth area for us. We are focusing on creating content for Mobile Phones. Delivering top quality mobile entertainment is becoming possible with improved phones like iPhone and better networks.”

“Over the last year Balaji Telefilms Ltd has evolved from being a leader in the television and film production to creating a strong footprint in the Online and Mobile VAS space” said Puneet Kinra, Group CEO, Balaji Telefilms Ltd.

He added that the Mobile entertainment space has assumed great significance today and they plan to focus extensively on the same to address the current consumers as well as the evolving market of 3G content both in India and internationally.